![]() ![]() With half of 2021 gone, it seems that the average ad spend on Facebook has increased by 7,16% compared to last year, while Instagram has had an even greater growth in ad spend, of 8,69%. The reasons for which businesses try to swim their way into their audience’s lives through Facebook and Instagram ads is because they can connect the brand with a lot of prospects in a matter of seconds, offering a great boost in the purchase process.Īnd that’s why brands keep increasing their social media ad spend, year after year.īut enough with the chit-chat, let’s talk numbers a bit. Given the fact that it’s one of the oldest and definitely the largest among all social media platforms nowadays, it doesn’t come out as a surprise that Facebook is the number one platform that businesses invest a lot of money into.īut because we’re aiming at comparing the performance of Facebook ads vs Instagram ads, let’s cover those ads on Instagram for starters, shall we?įor being more appealing to a younger audience, to those digital natives brands dream of having in their corner, a huge amount of money is invested into Instagram advertising also.Ĭompared to the giant platform, the budget directed towards Instagram ads is only half of the budget allocated for Facebook advertising. Facebook Feed is the king of ad placements: brands invest the most in it, and has both the highest CMP ($5.18) and the highest CTR (4.70%).Facebook Stories have the highest CPC - $0,55.Instagram stories is the ad placement that converts the most on Instagram, having an average CTR of 0.76%.On Instagram the main focus on ads is in the Instagram feed - it has both the highest CPC, of $1.86 and CPM, of $7.27.For ads that have conversion goals, Facebook is the go-to platform, for having a 3.05% average click-through-rate, compared to 0.67% which is Instagram’s.Instagram ads are more expensive, having a double CPC than Facebook ads.YoY ad spend has increased by 7,16% on Facebook, while Instagram has a greater growth, with an ad spend increase by 8,69%.What to do to increase your CTR - you’ll find out how people respond to ads by knowing the average CTRs.How the CPC and CPM work on each channel - you’ll understand how much you need to invest and which channel/ placement per channel is likely to offer better results. ![]()
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